Really Strategies Promotes Marianne Calilhanna to Director of Marketing
Audubon, Pa.—February 7, 2012—Really Strategies Inc. has announced the promotion of Marianne Calilhanna to director of marketing. Marianne started her career with Really Strategies in 2001 as a consultant helping publishers re-engineer content structure and editorial processes. In 2004 Marianne changed positions to formalize the marketing efforts of Really Strategies and has since created a department that focuses on lead generation and brand development across the RSuite and DocZone product lines. She is instrumental in integrating database tools and social media channels to promote Really Strategies, RSuite, and DocZone. Marianne also leads the planning and management of the annual RSuite User Conference, which attracts more than 150 publishing executives.
“Marianne is instrumental in the success of Really Strategies,” stated Barry Bealer, CEO and co-founder of Really Strategies, Inc. “She has grown with the company and takes the initiative to learn new tools and techniques to increase our market presence while generating new interest in our software across publishing verticals.”
“Working at Really Strategies provides the perfect outlet for my publishing, marketing, and linguistic background,” stated Marianne Calilhanna, director of marketing at Really Strategies, Inc. “However, personal job satisfaction aside, I really believe that content management tools like RSuite CMS and DocZone facilitate professional and scholarly communication on a macro level.”
Marianne is an active member of the Society for Scholarly Publishing Development Committee and participates in the Book Industry Study Group discussion forums. She has worked all aspects of the production and editorial food chain in publishing organizations and is well versed in the business benefits of structured markup. She holds a BA in German from Dickinson College.
About Really Strategies, Inc.
Really Strategies accelerates publishers’ revenue and profit growth through better content management. Since 2000, Really Strategies has provided award-winning content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies.
Really Strategies’ product line includes RSuite CMS, DocZone Book Publisher, and DocZone DITA Publisher. RSuite is an enterprise content management system designed specifically for publishers. DocZone Book Publisher is a multilingual editorial and production system for multi-channel publishing, including print, web, and eBook production. DocZone DITA Publisher is a SaaS XML component content management system for technical publishers.
Really Strategies serves over 100 global publishing organizations and technical publishers, including Wolters Kluwer, Kaplan, Oxford University Press, American Society for Training and Development, Nature Publishing Group, Texas Instruments, Epson America, and Agfa Healthcare.