Digital Directions: Redefining Content Creation

Many have long denied the need to change: We could just create a digital copy of the print title. You want to read a book in your Internet browser? No problem: Just use the print file's Web-ready PDF version. (Nevermind that the book is portrait orientation, and your screen is landscape.)

You want to read a book on a mobile reader that does not support color or even the page's visual rendering? No problem: We can extract the content and put it into the styleless data format that e-readers use. (Nevermind that we throw away the book's visual experience—a source of engagement, utility and differentiation.)