According to Kobasa, its online bookstore (Store.WorldBook.com/wb/) has proven to be a strong and reliable channel for consumer sales. Also, he says, through certain non-subscription content, like “hands-on help” and monthly features, World Book is able to reach out to students, parents, librarians and teachers with value-added resources.
ref•er•ence pub•lish•ing n :industry segment faced with dramatic change
According to Kobasa, its online bookstore (Store.WorldBook.com/wb/) has proven to be a strong and reliable channel for consumer sales. Also, he says, through certain non-subscription content, like “hands-on help” and monthly features, World Book is able to reach out to students, parents, librarians and teachers with value-added resources.