Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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What the study found is that there’s a definite “sales funnel” for online search, with 50 percent of searches falling under the heading of “discovery” where searchers are looking for inspiration; 40 percent of searches falling under “consideration” where searchers are narrowing their choices; and 10 percent fall under “intent” with searchers closing in on a purchase.
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Brian Howard
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