Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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Bishop noted that it’s not a pure funnel, in that while some searchers go through all three phases, many buy directly from earlier stages.
Good news for publishers is that search volume has risen over the period of study for nearly all genres and formats (with the exception of textbooks). It’s also risen for categories such as “best books” (up 33 percent), brick and mortar bookstores (up 20 percent), ebooks and e-readers (up 69 percent), audio books (up 22 percent) and online bookstores (up 23 percent).
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