Show Notes: Kindle and Google and Nook, oh my!
•A busy morning here also featured a short technology session from Google’s Daniela Crocco, who discussed the Google Ad Sense campaign employed by Tim Ferriss, author of “The 4-Hour Workweek.” Ferriss’ original title for his bestselling book— Drug Dealing for Fun and Profit—had been roundly rejected by, among others, Walmart which was going to distribute it, so he tested six titles using Google Ad Sense to arrive at his NYT and WSJ No. 1: “The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich.” Crocco also shared the insight that of the 211 million Internet users in the USA, 56 percent bought at least one book in 2011, which adds up to 123 million online book buyers.
•Jessica Best of Emfluence delivered a compelling session on the enduring power of email marketing, providing a list of musts for successful email marketing:
- Targeted
- Relevant
- Accessible: Images (23 percent of your audience will have images off by default in their email client, so make sure your text is readable)
- Accessible: mobile (25-70 percent of your email list will read something via a mobile channell)
- Quick to Digest (short)
- Timely
- Cross Promotional
- Permission Based
- Integrated
- Branded
- Creative
•Rounding out a day highlighted from reps from big players in publishing, Sasha Norkin, VP of Digital Marketing, Barnes & Noble, will be speaking this afternoon on "How You Can Use the B&N and Nook Platform to More Effectively Market and Sell Your Books."
See our Day 1 recap here.
