Reversal of Fortune
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According to 80% of respondents, printed marketing materials such as flyers, brochures, etc., were the products most frequently purchased via reverse auctions, followed by 72% for low-complexity products, such as one- and two-color printing and business stationery.
Recent data from the Institute for Supply Management (ISM) suggests the use of online B2B auctions was 27% in Q4 2002, up from 19% in Q3 2002. In addition, 68% of respondents said Internet-driven cost savings was one of their top strategic priorities this year.
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