Riding the Second Wave of E-Book Publishing: A Q&A with Springer Science President of eProduct Management and Innovation Olaf Ernst
Olaf Ernst, Springer’s president of eProduct management and innovation, spoke with Book Business Extra about Springer’s experiences in the e-book market, and what he refers to as the “second e-book wave.”
Book Business Extra: E-books have been talked about as “the next big thing” for quite a while now. What do you think it will take for this medium to really take off?
Olaf Ernst: The time for e-books is now. E-books really have taken off, as evidenced by high penetration rates and usage statistics that prove [that] e-books currently play an essential role in the scientific book market. For Springer, e-books already account for a substantial portion of book sales.