Riffle Offers a New Take on Social Reading

Publishing companies have more to gain from Riffle than insight into new pricing models, however. Riffle's status as a Pinterest for books has made it a discovery tool for publishers, who are clamoring now more than ever for "the next big thing." It's been four years since the last Hunger Games novel dropped, three years since Fifty Shades of Grey, and one year since the conclusion of Veronica Roth's hit Divergent series. Is dystopia dead? Is realistic YA back? Baptista thinks Riffle can provide the answer to some of these questions: "We can see early what kinds of books are trending. It's the space you want to be as an executive because then you can find an emerging author and sign them."