Rivr Media Blends Books and Television to Encourage Young Readers
Vice President and Development Director Meg Lonon discusses the business strategy behind the company's new digital media products for children
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For instance, in the Sesame Street “Rise and Shine!” digital book, the Elmo character gets out of bed and brushes his teeth as the words the narrator speaks are highlighted on the screen. (Unlike paper books and e-books, the pages don't flip, and characters are animated.)
Meg Lonon, vice president and development director at Rivr Media, spoke with Book Business Extra about the company's partnerships with publishers and retailers, and how it's getting the word out about its new products.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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