RosettaBooks Named Publisher for AARP Original eBook Line
New York, NY - May 14, 2013—Leading independent eBook publisher RosettaBooks today announced that it has been named publisher for AARP’s original eBooks. The 37-million-member nonprofit organization is an advocate for Americans 50+ on crucial issues such as healthcare, employment security and retirement planning and a trusted source for lifestyle tips, news and educational information. Beginning with a range of subjects including caregiving, brain health, and driver safety, the first titles in the new line published by RosettaBooks are expected to be released this year. RosettaBooks will also assist AARP with various distribution arrangements and as an advisor on print-on-demand and related projects.
“Digital publishing offers a wealth of opportunities to speak to the wide interests of the vibrant 50+ community. We’re looking forward to addressing their aspirations, entertainment and recreational concepts, and topical issues with timely, insightful information in eBooks created hand-in-hand with RosettaBooks,” said Jodi Lipson, director of AARP’s Book Division.
“eBooks bring our significant institutions closer to their audiences and help build new relationships with readers,” said Arthur Klebanoff, CEO of RosettaBooks. “We look forward to developing this eBook line into a leader on lifestyle topics.”
The complete line of books from AARP can be found online at aarp.org/bookstore.
RosettaBooks is the leading independent eBook publisher, responsible for brand line publishing in collaboration with AARP, Harvard Health Publications, and Mayo Clinic, as well as such timeless classics as Brave New World, Slaughterhouse-Five, The 7 Habits of Highly Effective People, the complete works of Winston Churchill, and the first-time digital release in the U.S. of 35 titles from renowned science fiction author Sir Arthur C. Clarke. Publisher of ten Kindle Singles, including Ray Bradbury’s The Playground, RosettaBooks has launched nine of them to bestseller status.
With a membership of more than 37 million, AARP is a nonprofit, nonpartisan organization that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. AARP advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a bilingual news source.