R.R. Bowker Exec Offers an Inside Look at New Consumer Data Service
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According to Gallagher, the primary distinguisher between the new Bowker product and other surveys that collect sales data from individual point-of-sale products is that PubTrack Consumer will give subscriber knowledge of more detailed consumer habits over an ongoing period.
The sample group, which is regularly polled, represents a sample of the general U.S. buying public, ages 13 and up, Gallagher says.
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