Technology Once Again Transforms the Audiobook Market
Sales grow as personal audio players become more mainstream.
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Bringing Books to Readers With Technology
A 2006 survey by the Audio Publishers Association (APA) found that nearly 25 percent of the U.S. adult population listens to audiobooks. According to the survey, these listeners tend to have higher incomes, more education and read more books than non-audiobook listeners, and almost 35 percent of them have an iPod or MP3 player. Audible.com Senior Vice President and Publisher Beth Anderson says that audiobook listeners are actually avid readers that use the multitasking opportunities presented by audiobooks to consume more books.
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Craig Guillot
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