Scholastic Announces Changes to InSchool Marketing Program
Scholastic has also taken a significant role in improving worldwide literacy, implementing such campaigns as "Read Every Day, Lead a Better Life," as well as their commission of the study, "The 2010 Kids and Family Reading Report," which analyzed childhood reading behaviors in the digital world. Book Business magazine recently named Scholastic the Publishing Innovator of the Year in book publishing for these accomplishments.
The Scholastic statement noted, "We acknowledged problems with [the coal] program and conducted a thorough review of all of our recent sponsored materials. It is noteworthy that feedback from educators on an array of different programs was overwhelmingly complimentary and pointed out to us that these programs provide valuable information for teachers and students that is not otherwise available."
"Our commitment is to ensure the highest standard of excellence in all of our materials for use in the classroom and beyond - a commitment that, over the last 90 years of hard work by our committed staff, has built our reputation as 'the most trusted name in learning,'" it concluded.