A ‘Green’ Celebration
This year, taking home the Sustain- Print Leadership Award for Newcomer of the Year in book publishing was Scholastic Inc., and receiving the Longtime Leader Award in book publishing was Chelsea Green Publishing.
Newcomer of the Year: Scholastic
In March 2007, global children’s publishing, education and media company Scholastic made the largest-ever commitment to Forest Stewardship Council (FSC)- certified paper in a single book, for “Harry Potter and the Deathly Hallows.” Sixtyfive percent of the 16,700 tons of paper used in the book’s first U.S. printing was FSC-certified—an amount of paper equal to the weight of about 2,000 elephants. In addition, all 12 million copies of the U.S. edition’s initial print run were printed on paper that contained a minimum of 30- percent post-consumer-waste (PCW) fiber. The company saved 8,000 tons (around 1,500 elephants) of greenhousegas emissions through this effort.