Scholastic Debuts Line of eBook Apps for iPad
(Press Release) NEW YORK, January 3, 2011—Scholastic Media, a division of Scholastic Inc., the global children's publishing, education and media company, today announced the introduction of its "Touch & Tilt" line of iPad book applications on the iTunes App Store. The three apps, I LOVE YOU THROUGH AND THROUGH, THE MAGIC SCHOOL BUS: OCEANS and GO, CLIFFORD, GO!, introduce age-appropriate, re-playable reading experiences and leverage the unique technology of the iPad to bring the books to life. These interactive storybooks allow the youngest of children to read and play independently on the iPad—seamlessly combining how they naturally want to interact with the story and characters with the unique capabilities of the platform to provide hours of reading and play.
"Interactive media is all about kids owning the experience, and Scholastic is delighted to introduce interactive reading experiences that truly put children in the driver's seat," said Deborah Forte, President of Scholastic Media and Executive Vice President of Scholastic Inc. "With the design of engaging, humorous enhanced interactions that kids will want to do over and over again, Scholastic is confident these apps will foster a love of reading for generations to come."
All of Scholastic Media's book apps (and all of its interactive products) are developed in-house, ensuring fidelity to the tone, look, and feel of beloved Scholastic brands while guaranteeing that parents can trust the apps to be both educational and entertaining. The company's penchant for developing quality entertainment for children and families on new platforms follows the 2009 release of six Scholastic-branded game apps for iPhone and iPod touch based on the hit children's properties Clifford The Big Red Dog, I SPY, The 39 Clues, WordGirl and Goosebumps. I SPY and Clifford The Big Red Dog apps are also available for iPad.