Scholastic Inc. and Bonnier Corp. Named Publishing Innovators of the Year
(Press Release) PHILADELPHIA, April 20, 2011, PRNewswire—Publishing Executive and Book Business magazines, producers of the Publishing Business Conference & Expo, have named Bonnier Corp. and Scholastic Inc. as the Publishing Innovators of the Year. Bonnier Corp., recognized by Publishing Executive magazine for its innovation in magazine publishing, and Scholastic Inc., recognized by Book Business magazine for its innovation in book publishing, were presented with the awards at a special reception on April 4, during the 2011 Publishing Business Conference and Expo at the New York Marriott Marquis, Times Square. Approximately 70 VIP guests from the publishing industry—including executives from Esquire, The Onion, U.S. News & World Report, Merriam-Webster, Wolters Kluwer and Fierce Markets, were in attendance at the private reception, sponsored by Mirasol display technology by Qualcomm.
Global children's publishing, education and media company Scholastic Inc. was selected as Publishing Innovator of the Year in book publishing for its leadership in multimedia publishing, such as the best-selling series "The 39 Clues," which incorporates collectible cards, an online game, webcasts and more. It also has been a pioneer in developing educational technology with its READ 180, the technology-based reading intervention program that is used by more than 1 million students in U.S. schools everyday and helps struggling readers in grades 4 through 12 "do a 180" turnaround from failure to success. Scholastic also has been leading in the mobile space with its highly rated "Touch & Tilt" apps for young children: "Clifford the Big Red Dog," "I Love You Through and Through," and "The Magic School Bus."
The company also is making significant digital investments this year that will lead to its launch of its kid-friendly e-reader software and an e-bookstore for kids timed to launch this fall for back-to-school.
In addition to its business leadership, Scholastic was recognized for its global literacy campaign, "Read Every Day. Lead a Better Life." The campaign's social networking site, "You Are What You Read" (http://youarewhatyouread.scholastic.com/), celebrates the "great reads of our lives." This worldwide online book community lets readers connect by sharing the five books that most influenced their life involving publishers the world over in the site, not just Scholastic. Nearly 200 noted celebrities, authors, business leaders and academics, including Bill Gates, Daniel Radcliffe, Oprah Winfrey, and even 2 former U.S. Presidents have contributed their "great reads" to the site.