Scholastic Book Clubs has launched a monthly bestsellers list, which will feature the most popular books selected by children ages five to 14 nationwide. According to Scholastic, the list was "designed to inform parents, teachers, librarians, booksellers and book lovers about which children's books are most popular with kids."
Beginning this month, the bestsellers list will be released the second Tuesday of each month, and will be available online on Scholastic Book Clubs' official blog, Book Talk. It will list the five most popular children's books based on books purchased through Scholastic Book Clubs in each of the following categories: Picture Books, Transitional Readers, Early Chapter Books, Chapter Books, Middle Grade, Young Adult and Nonfiction.
In addition to viewing the list on Book Talk, people also can sign up to receive the list by e-mail each month by posting in the blog comments or sending an e-mail to firstname.lastname@example.org, or they can access it through the Scholastic Book Clubs Facebook page.
"Parents and teachers trust Scholastic Book Clubs to be the experts on the books kids love and can't wait to read," says Judy Newman, president of Scholastic Book Clubs. "This list will give the book-loving community even more information about what books kids are choosing. Research shows that when kids choose their own books, they are more likely to become avid, lifelong readers. We hope this list will be another way to let parents and teachers know which books can really spark a love of reading in their children or students."
The bestsellers are chosen based on unit sales data of titles available through Scholastic Book Clubs at the time of each month's report. Special-offer books available each month for $1 are not included.
Scholastic Media Announces Three-Day TV Event
Scholastic Inc. also recently announced a new offering from Scholastic Productions, Scholastic Media's television arm, as it continues to expand its global business beyond book publishing. A three-day TV event, entitled "Clifford's BIG Valentine Celebration," will feature Valentine-themed episodes from Scholastic Productions' PBS KIDS TV series "Clifford The Big Red Dog" and its spinoff series "Clifford's Puppy Days."
Scholastic Media, which has been overseen by President Deborah Forte—an award-winning television producer—since 1995, was established to support Scholastic's directive of being "producers of quality, family-oriented content for a multitude of platforms, including television, feature films, DVDs, video games and websites, and ... an award-winning licensor and marketer of children's properties worldwide," in addition to being a leading, global children's book publisher, according to the company.
The Valentine-themed "Clifford" TV event will air Feb. 10, 11 and 14 on PBS KIDS. Each episode emphasizes one of Clifford's 10 "big ideas," such as "believe in yourself" and "be kind."
Additionally, two "Clifford" websites, www.pbskids.org and www.scholastic.com/clifford, offer Valentine's Day-themed activities for kids including printable cards, e-cards and crafts, such as making a Puppy Love necklace and a Valentine tote bag.
Editor's Note: Deborah Forte, President, Scholastic Media, will be speaking at a special event at the 2011 Publishing Business Conference and Expo, April 4-6, in New York City. The session, "The Cross-Platform Book Publisher: Reinvent Your Company," will address the major shifts taking place in the industry, and how companies must learn how to live in a hybrid world, where printed books remain the bread and butter for many, but digital products are increasingly becoming a part of today's publishing organization. The session will help publishers gain insights into how to reinvent their companies to bring products to market in multiple formats, faster and more profitably.