Promoting Literacy in the Digital Age
The Reading Bill of Rights, which can be accessed from the home page of the campaign's website at Scholastic.com/readeveryday, was delivered by Robinson in a speech to 500 members of the children's book industry at this year's Bologna Children's Book Fair in March. He also delivered a call-to-action to his fellow children's book publishers to join Scholastic in its campaign for global literacy.
Scholastic continues to reach out to other publishers to join the cause. "Because Scholastic is a major distributor of children's books from [many] publishers through our Book Clubs and Book Fairs, we are working with those businesses to spread the word about The Reading Bill of Rights and the call-to-action," says Good. "We will be working with [other] publishers to get the word out about the site, and invite more participation by their authors and customers."
Additionally, several authors from other publishing houses, such as best-selling HarperCollins author Judi Picoult and Little Brown and Co.'s Malcolm Gladwell, have contributed their "Bookprints"—the list of five books that influenced who they are today—to the campaign. Bookprints, contributed to by more than 130 famous people including authors, sports figures, entertainment icons and others (Bill Gates, Tony Hawk, Eva Mendes and President George H.W. Bush, to name a few), is part of a new social networking site Scholastic has launched called You Are What You Read (youarewhatyouread.com). The site, which is fully integrated with Facebook and Twitter, and includes two versions—one for adults, and one for children ages 12 and under—allows visitors to add their own Bookprints, find other like-minded readers, and learn about and discuss books.
"Scholastic's Global Literacy Campaign … and our new social networking site … are just two examples of what the publishing industry can do to get people talking about the importance of books and supporting children's reading," says Robinson.