Scholastic to Publish New, Multiplatform Children’s Series
Scholastic Inc. announced the launch of “The 39 Clues,” a multiplatform adventure series for children ages 8 to 12 that will combine reading with online gaming and collecting. The series will include 10 books to be released over 24 months, 350 collectible cards, and an interactive Web site, www.The39Clues.com.
The first book in the series, “The Maze of Bones” by Rick Riordan, will be released in September 2008. Subsequent titles in the series will be penned by different authors, including Gordon Korman, Peter Lerangis and Jude Watson.
An official “The 39 Clues” game will begin Sept. 9, 2008. Kids can participate in the game via the series’ Web site, and will have an opportunity to win more than $100,000 in prizes by finding clues and earning points. Those who find all 39 clues and uncover a hidden treasure will compete for a grand prize of $10,000.
“With the breakthrough concept of ‘The 39 Clues,’ Scholastic is uniquely positioned to reach millions of young people who are readers, gamers, collectors, or all three, and encourage them to participate in a multidimensional, 21st century reading experience,” says Ellie Berger, president, Scholastic Trade. “With this innovative series, Scholastic will reach millions of kids worldwide—getting them excited about books in a whole new way.”