Scholastic Unveils Global Literacy Campaign
* To mark Scholastic's 90th anniversary on October 22, Scholastic employees will be visiting famous landmarks around the world, including stops in Los Angeles, Chicago, London, India, and the Philippines, to distribute the Reading Bill of Rights and help spread the message about children's literacy. In New York City, Scholastic employees - along with Clifford the Big Red Dog, Ms. Frizzle, and WordGirl—will ring the closing bell at NASDAQ. That night, the top of the Empire State Building will be lit red in recognition of 90 years of Scholastic and the Read Every Day campaign.
Visit www.scholastic.com/readeveryday to download the Reading Bill of Rights, learn how you can get involved by following the Reading Action Steps, see a list of organizations and individuals who have pledged to help support children's literacy, and join the effort to encourage a child to read every day.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.