Scholastic's Leslie Garych and Tracy Van Straaten Talk Up the Ins and Outs of Online Catalogs
Scholastic and its activity-focused imprint Klutz Press have, like many book publishers, been experimenting with different delivery methods for seasonal catalogs. This year, Scholastic and Klutz have been making their lists available online through the Edelweiss digital catalog service, gradually transitioning more of their catalog resources from print to online. (There is no target date at present for complete conversion to digital.) Extra caught up with Scholastic's Leslie Garych, vice president of marketing services, and Tracy Van Straaten, vice president of trade publicity, to discuss the finer points of making the transition from a print-only catalog to one that is available both in print and online.