Scholastic's Leslie Garych and Tracy Van Straaten Talk Up the Ins and Outs of Online Catalogs
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Book Business Extra: How long has Scholastic been offering its catalog online?
Leslie Garych: Our digital catalogs debuted with our summer 2011 list. We are currently still printing seasonal catalogs as well as producing the Edelweiss online catalog.
Extra: I know that many other publishers are contemplating the leap to online catalogs. What were some of the factors you considered when making the leap?
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- Companies:
- Scholastic Inc.
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