Scholastic's Leslie Garych and Tracy Van Straaten Talk Up the Ins and Outs of Online Catalogs
Extra: Can you offer any advice or comments to other publishers considering this same move?
Garych: We've had great success and we would recommend other publishers go digital. However, starting up is not just pushing a few buttons. Thought must be given as to how the information will be displayed, what information should be shared and the time involved in maintaining the online catalog.