Sell More Books Through Segmentation

If you're like most book publishers, you're always interested in finding new ways to increase unit sales, revenue and profits. One way to achieve this goal is to tap into new markets for your current titles. Easier said than done? At the upcoming Publishing Business Conference & Expo, March 8-10, in New York City, Brian Jud—president of Avon, Conn.-based Book Marketing Works—will lead a session entitled, “Sell More Books in Large Quantities, With Fewer Returns,” to help publishers discover and sell to new markets.