Sell More Books Through Segmentation
Book Marketing Work's Brian Jud on maximizing sales opportunities through micro-marketing.
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20March%208-10,%20in%20New%20York%20City,%20Brian%20Jud—president%20of%20Avon,%20Conn.-based%20Book%20Marketing%20Works—will%20lead%20a%20session%20entitled,%20“Sell%20More%20Books%20in%20Large%20Quantities,%20With%20Fewer%20Returns,”%20to%20help%20publishers%20discover%20and%20sell%20to%20new%20markets.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsell-more-books-through-segmentation%2F" target="_blank" class="email" data-post-id="5118" type="icon_link">
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Extra: How do you find out, then, how people are using your book?
Jud: ... A variety of different ways: Go to trade shows, [use] social media, join [online] discussion groups, ... read blogs ... . Go to these places and find out what [people] are doing. Go to association meetings and find out how associations buy [books]. Go to colleges … . You do a personal presentation at a college, and then the bookstore takes on your books. Then you contact the college librarian. … Or a person from the alumni association will come up to you after your presentation and ask if you can write an article for their newsletter, or something like that. Just the more you do, the more it compounds ... .
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- People:
- Brian Jud
- Places:
- Avon, Conn.
- New York City
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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