September 11 Tragedy
History of BookSurge
The genesis of BookSurge is best described as organic, according to Davis. He, along with three other partners, originally started a company that would operate in the space of publishing. The partners' backgrounds included books, digital printing, mergers and acquisitions, and the Internet. "When we came together, we knew we wanted to start a publishing business using the Internet," recalls Davis. "We didn't believe that 600 years of reading habits would be changed, but knowing about the low distribution charges of e-books we wanted to get in that market." The group began looking for POD and fulfillment vendors who could suit their needs as publishers. This proved to be more difficult in practice than thought. Davis explains, "We knew machines existed and naively assumed that the machines had been put together with services to help companies like ours. But we couldn't find anyone who would print and ship one title at a time without sending it through a wholesale channel."