Serious about CTP

Contemplating a move to CTP? Here's a quick list of key issues to consider, prepared with the input of managers like you

Just how do you begin to hammer out your own plan for computer-to-plate (CTP) printing? One first step is asking your suppliers about their capabilities, so you can see how they might mesh with your own organization's capabilities and goals. To provide our readers with some practical, hands-on advice, we checked with three managers experienced in overseeing CTP work, and compiled their advice into this list of key questions.

Special thanks to our field advisors John Calvano, editorial operations director, Time Inc. Home Entertainment; Netty Douglass, director, rights management and workflow process, Thomson Learning; and Anita Patterson, director of digital prepress services, Rodale.

Money and Time

You are not alone if you consider the following your most important questions

* Will CTP save time and money on initial print runs? The CTP process may eliminate some steps, but others, such as file processing or storage, may be added. Compare savings to added charges.

* Can editorial pages close later than in traditional schedules? Is the deadline to the printer closer to the press start date than before?

* Even if there are no savings in initial print runs, are there any reprinting advantages?

* What other value does CTP printing offer? Higher line screens? Higher quality? Preparedness for a digital future?

* Take a last look: Does staying with film provide any advantages, temporary or long-term?

* Feeling positive? Go ahead, ask about getting started: What's best: one book at a time, or all at once? Should a test be performed first? Should the test be a live job or a throwaway? Who will pay for it if it's a throwaway?

Capabilities

The typical jobs and tools used for CTP work can vary from printer to printer. Find out the following