(Press Release) NEW YORK, NY, Marketwire March 28, 2011- Sesame Workshop, the non-profit organization that produces Sesame Street, and Impelsys today announced the launch of the Sesame Street eBookstore iPad app. The app provides access to more than 150 Sesame Street eBooks, which are also available via an online subscription at http://ebooks.sesamestreet.org/.
The app is available for free in Apple's App Store. Users can browse title selection free of charge. To read all eBook titles, the app invites users to subscribe to either one month of full access for $3.99 or one year of unlimited access for $39.99. Current subscribers of the Sesame Street eBookstore can use the app to access their bookshelf with an iPad and will not need to make an additional subscription purchase.
The app was just released this month and quickly rocketed into the Top 10 Free Apps in the "Books" category on Apple's iTunes store.
The Sesame Street eBookstore app allows users to connect seamlessly to Sesame Street's eBookstore to preview content, view their unique bookshelf, and download all or select books directly to their iPad, making them accessible any time, any place without an Internet connection. eBook titles are offered in a variety of formats:
* eBooks, which allow a child to read along at their own pace
* Audio eBooks, which contain story narration, sound effects, and music
* Animated eBooks, which bring beloved Sesame Street characters and stories to life in full-color animation.
Sesame Street eBooks on the iPad feature options such as page flip, which allows the user to turn pages with just a swipe of the finger or a tap on the screen; auto play, which automatically turns book pages and text highlighting, which visually reinforces the narration in audio eBooks and reinforces beginning reader skills.
"For more than 40 years, Sesame Street has been publishing books for preschoolers and their parents to learn from and enjoy together. The portability and interactivity of an iPad offers a new way for families to experience Sesame Street storybooks, concept books, and animated books, providing an immersive learning experience at a child's fingertips anytime, anywhere," said Jennifer A. Perry, Vice President, Worldwide Publishing, Sesame Workshop.