Seth Godin and Amazon Announce "The Domino Project"
(Press Release) SEATTLE, Dec. 8, 2010—International-bestselling author Seth Godin and Amazon (NASDAQ: AMZN) today announced that Godin's new publishing imprint "The Domino Project" will publish an initial list of six titles using Amazon's new "Powered By Amazon" publishing program. Powered by Amazon enables authors to use Amazon's global distribution, multiple format production capabilities, including print, audio and digital, as well as Amazon's personalized, targeted marketing reach.
Godin will serve as the lead writer, creative director and instigator for a series of "Idea Manifestos" under his new imprint, The Domino Project, which will include books by other bestselling authors, entrepreneurs and thought leaders. These books will be made available for sale in print editions via Amazon.com and as audiobooks via Amazon.com and Audible.com, at bookstores nationwide and as e-books exclusively in the Kindle Store (www.amazon.com/kindlestore).
"I'm thrilled to have the opportunity to break ground and help define what a new publishing model can become," said Godin. "We all know that ideas that spread win, and this new publishing house will enable my colleagues and me to create, write and spread ideas that matter. At the same time, we can leverage Amazon's strength in what they do best: fulfill to a global audience, across all formats, and help me reach my core audience while increasing discovery among brand new readers. A book that isn't read doesn't do anyone any good, and too often, the structure of the book publishing industry gets in the way of books reaching people who can benefit from them. Amazon knows what to do to help these books get read."
"Our goal with Powered by Amazon is to give authors like Seth full creative and editorial control while offering turnkey support for their publishing vision—from distribution to tailored marketing that simply works in getting books out in all formats to customers quickly, efficiently and globally," said Russ Grandinetti, Vice President, Kindle Content. "We're proud to have Seth's 'Idea Manifestos' as the first books in this program."