Seth Godin and Amazon Announce "The Domino Project"

"I'm thrilled to have the opportunity to break ground and help define what a new publishing model can become," said Godin. "We all know that ideas that spread win, and this new publishing house will enable my colleagues and me to create, write and spread ideas that matter. At the same time, we can leverage Amazon's strength in what they do best: fulfill to a global audience, across all formats, and help me reach my core audience while increasing discovery among brand new readers. A book that isn't read doesn't do anyone any good, and too often, the structure of the book publishing industry gets in the way of books reaching people who can benefit from them. Amazon knows what to do to help these books get read."