E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser

Here's your strategy landmine for the day: The web browser is dying off.

It may be difficult to fathom, but in a few years, no program we use on our tablets, phones or computers will resemble the web browsers we're using today. Digital services, social platforms and most importantly, digital content are all steadily migrating away from the web browser and into the world of apps. This means that your content must be ready for its migration into the most popular content-consumption apps of the day—Zite, Currents, Pulse and Flipboard. Today we'll explore what that means for you, the content publisher, and how you can make sure you're ready for the transition.