E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
3. The web is overrun with advertising. Browsing the web for your favorite sites and content is too much like running through a gauntlet. You are bomdarded with ads—and if that weren't annoying enough, the advertisers track your movements and sell your data. People are fed up and are ditching the web browser, and apps have filled the void by providing a better alternative to bombardment from advertisers. Most content apps, such as Google's Currents, Zite, Pulse and Flipboard, are ad-free. People are switching over.
4. There's a new phenomenon bouncing around the digital world called "social news." "Social news" would be more appropriately called "social browsing." This act is the spark of social discovery. Would-be "opinion-makers" dig through their content apps searching for important, entertaining or humorous content. Once found, they then promote it out to their followers in the hopes that they will come to be seen as a source for this compelling content, and therefore win more followers. It's a digital form of gold-mining, and you—as publisher—have plenty of gold to offer in exchange for the social promotion.