E-marketing Strategy: Content Consumption is Moving Beyond the Web Browser
Seven ideas for preparing your content for the "lean-back" world.
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The Reasons for the Migration to Mobile
"Mobile" may not be the best term to use when we're talking about tablets, phones and e-readers. No longer are these devices used as a degraded desktop-replacement while on the road or away from the office. These devices are becoming so stunning and powerful that, in some cases, these so-called "lean-back devices" are doing a far better job than a desktop computer. And therefore, they're not so much "mobile devices" anymore, but rather the default devices for content consumption. But, since "mobile" is the term we're still using at the moment, I'll go with it.
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J.S. McDougall
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