Should You Force Your Child to Read Over the Summer?
My teenage daughter, who wears black like some kind of personal uniform, delights in book talk with me. And to be fair, she has read at my insistence the time-loved classics Anne of Green Gables and Pride and Prejudice. She doesn't know that I know it, but she's read Jane Eyre three times.
Like my dad, I work on commission sales, and in the good times, we hop on an airplane and live an adventure. In the slow times, I introduce them to my magic machine. A brown chenille couch with a subdued paisley pattern. But the flashlight remains in my husband's sock drawer, a dinosaur if there ever was one. Because now there's an app for that, too.
By Melissa Romo
When I worked in advertising, we always talked about the two ways to get a consumer to do what we wanted: push them or pull them. 'Push them' meant we blasted them with coupons, discounts and media buys that were the marketing equivalent of a sledgehammer. 'Pull them' meant we attempted to influence them through word-of-mouth, and woo them with the recommendations of savvy mavens. Our goal in 'pull' was to make them want something they didn't even know they wanted, and then want it in a huge way. Creating a successful 'pull' is, for marketers, the Xanadu of selling.
It's funny how often the 'push' and 'pull' approach to advertising has influenced my tactics as a parent, especially when it came time to get my kids to do something I really wanted them to do: read. But I've learned that setting goals for pages read or time spent with a book is one of the worst things a parent can do. It's pushing in every sense.
I have two sons, a 7-year-old who is now a voracious reader (but wasn't always - I'll get to that) and a 6-year-old who still doesn't want any part of it. As for the younger one I tell myself it's OK. He's just not there yet. He still needs to be wooed.