Simba Estimates 1/3 of iPad Owners Don't Use Device for Reading Books

(Press Release) STAMFORD, CT--(Marketwire - 11/18/10) - Media and publishing market forecast firm Simba Information, publisher of the "Book Publishing Report" newsletter, has estimated about 35% of iPad owners haven't used the devices to read e-books. The estimate is based on the preliminary findings from a nationwide survey of over 1,800 respondents, who were selected on a nationally representative basis.