SIMBA Report: Loss of Bookstores Does Not Translate to Increased Ebook Sales
The showcase effect, according to research group, is real
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Brian Howard
At issue seems to be quantifying the value of physical discovery, whether that involves finding a way to reward bookstores for sales they generate elsewhere, or online retailers investing in bricks-and-mortar locations. Barnes & Noble has sort of already been doing this, though they came at it through the back door, converting their physical stores into showcases for their NOOK devices and the content that could be purchased on them. And back in February, rumors flew fast and furious that Amazon had plans to open a showcase location.
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%0D%0A"It%20may%20go%20against%20common%20sense,%20but%20the%20loss%20of%20hundreds%20of%20physical%20bookstores%20and%20several%20million%20square%20feet%20of%20book%20retailing%20space%20in%202011%20actually%20negatively%20affected%20the%20expansion%20of%20e-book%20usage."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsimba-report-loss-bookstores-does-not-translate-increased-ebook-sales%2F" target="_blank" class="email" data-post-id="3091" type="icon_link"> Email Email 0 Comments Comments