Simon & Schuster Digital Launches New Websites With Samplings of Book Content
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Simon & Schuster Digital announced this week two initiatives as part of its ongoing efforts to offer readers new ways to find and sample its book content.
TipsonHealthyLiving.com, TipsonLifeandLove.com and TipsonHomeandStyle.com are three recently launched, category-specific websites that feature short, 500- to 1,000-word articles culled from the publisher's list of nonfiction titles. The sites are an outgrowth of the company's recent partner marketing efforts that have resulted in content syndication partnerships with websites such as MSN and Yahoo.
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- Companies:
- Simon and Schuster Inc.
- Yahoo
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