Simon & Schuster Digital Launches New Websites With Samplings of Book Content
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According to Simon & Schuster, each of the new sites is search-optimized to attract an audience interested in these subjects and entice them to sample material from the books in the form of helpful articles. "The sites are only lightly branded, with the feel of a magazine or independently operated, subject-specific site, serving to keep the focus on the content itself, and ultimately, the book from which it is derived," the publisher stated in a press release announcing the websites. New articles are added to the sites on a regular basis, and readers are encouraged to comment, e-mail or share stories with friends on social networks.
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- Companies:
- Simon and Schuster Inc.
- Yahoo
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