Press Release: Simon & Schuster Launches Books Section With Social Media Platform Milq

Jacobs and MacKinnon met when "Spectacle" partnered with Product (RED), and their friendship was forged over a shared love for music, film, comedy and Roger Federer. Their discussions often led back to the unfulfilled early promise of the Internet-that it should be easier to browse and discover the great stuff we aren't looking for, and to connect with people who share our tastes.

Jacobs' and MacKinnon's decision to solve this problem led to an introduction to co-founder and CTO Tomi Poutanen, one of the top social search engineers in the world, and an MBA who had worked for years in Silicon Valley. Poutanen founded and sold two startups: one to Microsoft (while a student) and one to Yahoo! He ran Yahoo! international search and initiated and led the world's first massive collaborative knowledge network, Yahoo Answers.