Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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The consumer market for U.S. book publishers has changed significantly in the past three years, driven largely by fundamental shifts in the way books are published, found and ultimately purchased by readers. These changes sometimes leave publishers with more questions than answers in determining what their next move ought to be to keep pace with today's consumer.
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