Guest Column: Keeping Pace With Today’s Consumer
Smart publishers will heed the three key market dynamics shaping today’s book-buying behavior.
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While there is no denying that e-book sales are growing at a rapid clip, we're still in the process of learning whether those unit purchases are adding to overall sales totals or merely cannibalizing sales of hardcover books and other formats. We've all seen how the Internet's substantial growth over the past several years has significantly diversified consumers' options in how and when they purchase books—and therefore cannibalized sales for traditional bricks-and-mortar stores.
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Kelly Gallagher
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