Sony Introduces a New “Reader”

Sony Electronics has unveiled a new version of its e-book reading device, the Reader Digital Book.

This second edition of the Reader offers users a host of upgrades from the previous model, including an enhanced display that delivers crisper, clearer text and images, and restyled controls for quick, easy navigation. A new USB-based, mass-storage capability allows users to directly transfer documents, images and other files to the device. An auto-sync feature also lets users set up file folders that can be automatically synchronized when the device is connected to a PC.

“For people on the go, this device is compelling because it allows them to carry a wide variety of reading materials …,” says Steve Haber, senior vice president of Sony’s Digital Imaging and Audio Division. “The Reader can handle a stack of books and other documents that people would rather not carry, yet offers a ‘book-like’ reading experience unavailable with other electronic devices.”

In September, Sony and Borders announced a partnership that would introduce a new, co-branded version of Sony’s online store for e-book downloads, which is expected to launch this month. Borders also agreed to expand the sale of the Reader from about 270 of its stores to more than 500 stores.

The new Reader will be available this month and will retail for about $300. It will be offered in two colors––silver and dark blue.