Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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A Challenge to Innovate
Monday morning's welcome address from Bloomberg Businessweek editor Josh Tyrangiel galvanized a packed Astor ballroom. Tyrangiel, at the helm of Businessweek since 2009, told the assembled publishing executives their job was to take nothing for granted. "Each day you have to fight for your right to exist. It is not a given anymore. Every new platform is an opportunity to define yourself to a new audience, to an audience that doesn't yet know you or hasn't even heard of you. It's also an opportunity to redefine yourself to an audience that does."
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James Sturdivant
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