Special Report: Publishing Business Conference and Expo 2012: Excellence and Innovation Take Center Stage
Speakers at this year’s Publishing Business Conference highlighted opportunities for publishers willing to embrace bold strategies.
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Tyrangiel said that reviving a moribund periodical was obviously made easier by the resources of parent company Bloomberg, but that the changes made to the magazine are "not profligate—they're about value." The idea was to create a product that readers felt was more than worth the money. "We wanted readers to feel like they were ripping us off," he said.
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James Sturdivant
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