Springer and T.M.C. Asser Press Sign Law Book Program Agreement
(Press Release) Springer and T.M.C. Asser Press, a prominent Dutch specialist publisher for international law, have signed an exclusive agreement on their future collaboration. Under the agreement, Springer is to handle the marketing and distribution of T.M.C. Asser Press’s English language book program. Asser will continue to be responsible for its program planning and title development with its authors. The agreement also provides a framework for Springer handling the production of the 35 Asser Press English-language titles annually and its backlist. They will all continue to be branded as T.M.C. Asser Press titles. Marketing and distribution for the book portfolio were previously handled by Cambridge University Press.
The first titles will arrive at Springer for production in August 2010. Springer will publish all new T.M.C Asser Press titles on its online platform www.springerlink.com, marketing them worldwide with its existing eBook packages as well as producing the books in print-to-order (PTO) format. The metadata for the individual titles, such as ISBN, title and author, allow them to be clearly identified as T.M.C. Asser Press titles and hence quickly to be located on the Springer website.
“We look forward to cooperating closely with T.M.C. Asser Press and the T.M.C. Asser Instituut, a reputed international law institute. The Asser Press program will further enhance our international portfolio in the field of international law. It also allows us to extend and expand our program in the areas of International Criminal Law, International Humanitarian Law, IT & Law and International Sports Law. The agreement with Asser reinforces our strategic decision to become a leading ePublisher,” said Brigitte Reschke, Executive Editor of Law at Springer.
Philip van Tongeren, Director and Publisher of T.M.C. Asser Press, who showed his excitement about the Springer and Asser Press collaboration, said “This strong partnership with Springer will benefit T.M.C. Asser Press and its authors, because our books will be marketed and sold through its excellent worldwide marketing and sales network, and at the same time take advantage of Springer’s innovative production and e-book distribution systems. This will allow us to have our books be accessible to millions of readers worldwide.”