Adopting a Device-Neutral Approach to Electronic Publishing: A Q&A With Springer's Timothy Griswold
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20as%20the%20event%20kicked%20off%20with%20a%20panel%20of%20book%20industry%20leaders%20in%20print-digital%20integration.%20Moderated%20by%20THA%20Consulting<%2Fa>%20President%20Ted%20Hill,%20the%20session,%20entitled%20"The%20Cross-Platform%20Book%20Publisher%3A%20Reinvent%20Your%20Company,"%20featured%20panelists%20Timothy%20Griswold,%20vice%20president,%20sales,%20trade%20and%20special%20licensing,%20Springer<%2Fa>;%20Adam%20Lerner,%20president%2Fpublisher,%20Lerner%20Publishing%20Group<%2Fa>;%20Deborah%20Forte,%20president,%20Scholastic%20Media<%2Fa>;%20and%20Mike%20Rosiak,%20lead%20content%20architect,%20Wolters%20Kluwer%20Health<%2Fa>—all%20of%20whom%20shared%20their%20experiences%20and%20insights%20into%20successfully%20bringing%20products%20to%20market%20in%20multiple%20formats.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fspringers-timothy-griswald-device-neutral-electronic-publishing%2F" target="_blank" class="email" data-post-id="6027" type="icon_link">
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Digital publishing was, of course, top of mind for many of the attendees at last week's Publishing Business Conference & Expo, as the event kicked off with a panel of book industry leaders in print-digital integration. Moderated by THA Consulting President Ted Hill, the session, entitled "The Cross-Platform Book Publisher: Reinvent Your Company," featured panelists Timothy Griswold, vice president, sales, trade and special licensing, Springer; Adam Lerner, president/publisher, Lerner Publishing Group; Deborah Forte, president, Scholastic Media; and Mike Rosiak, lead content architect, Wolters Kluwer Health—all of whom shared their experiences and insights into successfully bringing products to market in multiple formats.
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