Adopting a Device-Neutral Approach to Electronic Publishing: A Q&A With Springer's Timothy Griswold

Digital publishing was, of course, top of mind for many of the attendees at last week's Publishing Business Conference & Expo, as the event kicked off with a panel of book industry leaders in print-digital integration. Moderated by THA Consulting President Ted Hill, the session, entitled "The Cross-Platform Book Publisher: Reinvent Your Company," featured panelists Timothy Griswold, vice president, sales, trade and special licensing, Springer; Adam Lerner, president/publisher, Lerner Publishing Group; Deborah Forte, president, Scholastic Media; and Mike Rosiak, lead content architect, Wolters Kluwer Health—all of whom shared their experiences and insights into successfully bringing products to market in multiple formats.