Adopting a Device-Neutral Approach to Electronic Publishing: A Q&A With Springer's Timothy Griswold

... The other thing that I alluded to in [my Publishing Business Conference] presentation [is that] as you start going down this road, the structure of your organization changes, meaning that different people have different responsibilities ... . For example, the continued delivery of the content, the continued delivery of the pricing—who is going to handle that? Most companies have a division that handles the delivery to ... online bookstores, but it becomes a whole different kettle of fish when you have to do it on a weekly or even a monthly basis. ... What I'm doing now is developing a whole strategy plan across all of the different e-readers that we're going at. For any given publisher, I think one of the things you need to do is look at your type of products ... and then decide what's the best strategy given the various e-readers you're working with.