Press Release: Macmillan's St. Martin's Press First to Partner with Swagbucks to Launch Online Reading Discovery Platform
"The READ channel brings a new and exciting product to our members, including a fast-growing group of our Facebook subscribers comprising the Swagbucks Book Club," said Drake Sutton-Shearer, VP of Brand Solutions & Strategy for Swagbucks. "Leveraging communities of interest around authors, genres, subjects and other content will draw in more Swagbucks members to discover new titles and ultimately drive engagement and sales for our publisher partners."
Program execution partners include Engager Digital (influencer engagement and solutions), Swagbucks and St.Martin's Press. Swagbucks rewards for the new digital literature program can be found at www.swagbucks.com/read.
Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the U.S., the group includes Farrar, Straus & Giroux; Henry Holt; St. Martin's Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin's; W.H. Freeman; Worth Publishers; i-clicker; Hayden-McNeil; Palgrave Macmillan; Macmillan Children's Publishing Group; and Scientific American Magazine. Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany.
Swagbucks.com is the web's leading rewards discovery community and top provider of free gift card awards for everyday digital life, helping consumers expand their budgets. Headquartered in El Segundo, California under Prodege, LLC, Swagbucks is the original digital rewards currency for online activity including shopping, search, games, entertainment, surveys, discounts and more.
About Engager Digital
Engager Digital is a Los Angeles-based interactive agency representing media partners and technology solutions with a focus on influencer marketing, online video and shopper engagement. Learn more at www.engagerdigital.com.