Startup Showcase: Lelivro

When asked what, as a newcomer to the industry, he thinks of publishing, Klein replied: "Shocking!" He's pleased to come into what he sees as an industry in turmoil but ripe for innovation, particularly in the area of ebooks. "The role of the publisher is changing right before our eyes," says Klein. He's optimistic about providing a service that can provide authors a role in building out the market for ebooks.