State of the Printing and Paper Markets
A new year is upon us, and again we peer into our crystal ball. The goal: to try and forecast where two of our biggest costs are headed. For two years it was strongly believed that printing and paper costs had to go up, because we were experiencing historically low costs in those areas.
We endured a 1-2-3 punch: the dot-com advertising crash, the Sept. 11th tragedy and subsequent wars, and financial debacles at major U.S. corporations. Yet we were still standing. In the past, any one of these events might have been enough to drastically alter the economy. Here all three occurred in a relatively short period of time, and the American public and the U.S. economy remained remarkably optimistic.