Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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When Klaus Fritsch moved to the United States in 1967 and then teamed with Arnie Morton to co-found Morton’s, The Steakhouse in 1978, the West German probably never envisioned penning a 240-page “bible” on steak. But almost 30 years after opening the first of what has become a chain of more than 70 restaurants worldwide, Fritsch has done just that.
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