Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
When Klaus Fritsch moved to the United States in 1967 and then teamed with Arnie Morton to co-found Morton’s, The Steakhouse in 1978, the West German probably never envisioned penning a 240-page “bible” on steak. But almost 30 years after opening the first of what has become a chain of more than 70 restaurants worldwide, Fritsch has done just that.
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